#62 -Gamification: reinventing HR training in the attention economy- Clément Lemainque

Clément Lemainque
Founder Nerd HR

What if there was a simple way to make any HR training exciting?
Our guest shares the method he uses on a daily basis... and how to replicate it 👇

In this episode, Chloë welcomes Clément Lemainque, founder of Nerd HR, to explore how gamification and humor can transform training, HR communication... and capture attention in a world saturated with content.

Clément starts from a simple observation: we live in an attention economy where everything is designed to entertain. To transmit effectively, you must therefore create commitment, and games and humor are powerful levers.

With Chloë, they discuss in particular:


👉 Why gamification is a coping tool in a saturated world
👉 How the game reinforces memory and facilitates openness, even on sensitive topics
👉 Simple but effective mechanics to put in place in your training
👉 The limits and excesses of gamification that distort the educational objective
👉 The emergence of “HRTainment”, this mix between HR and entertainment that is shaking up traditional formats
👉 Essential precautions for using humor and games in a professional context

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