In this episode Chloë receives Karim Hechmi, better known under the name of Uncle Karim on networks, especially Linkedin where he has nearly 80,000 followers and was mentioned in the Top Voice France ranking.
Armed with his expertise and the countless influence campaigns he has led for the biggest brands, Karim and Chloë discuss the return on investment of influence campaigns, especially in recruitment and employer branding.
In particular, they address:
👉 mistakes not to make when you want to make an impact
👉 The thing to do to communicate when you have no budget
👉 How to choose the right influencer to embody your brand
👉 the expectations of candidates today and how to attract them
👉 What to expect if you're doing an influencer campaign
👉 How to manage your influence efforts in a numerical manner
To learn more about these topics and beyond, head to the episode.
Guest bonus resources: https://www.authentictalent.fr/ressources-invites-podcast
The Find Your Way site: https://findyourway.io/
