#28 - Communicating to recruit and the ROI of influence campaigns - Uncle Karim - CEO of Find Your Way

Uncle Karim (Karim Hechmi)
CEO of Find Your Way

In this episode Chloë receives Karim Hechmi, better known under the name of Uncle Karim on networks, especially Linkedin where he has nearly 80,000 followers and was mentioned in the Top Voice France ranking.

Armed with his expertise and the countless influence campaigns he has led for the biggest brands, Karim and Chloë discuss the return on investment of influence campaigns, especially in recruitment and employer branding.

In particular, they address:

👉 mistakes not to make when you want to make an impact

👉 The thing to do to communicate when you have no budget

👉 How to choose the right influencer to embody your brand

👉 the expectations of candidates today and how to attract them

👉 What to expect if you're doing an influencer campaign

👉 How to manage your influence efforts in a numerical manner

To discover them on these topics and more, head to the episode

The resource with tips and recommendations from the guests: https://bit.ly/3XBiUkK

The Authentic Talent site and episode summaries: https://bit.ly/464wzSQ

The Find Your Way site: https://findyourway.io/

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