In this episode, Chloë Touati, founder of the firm Authentic Talent, speaks with Sébastien Frendo, Co-founder and CEO of Do Well Do Good, about corporate purpose and how to combine performance with impact.
Together they discuss:
- what a company's purpose actually is
- impact as a source of trust and business
- the effect of purpose on a company's attractiveness
- the main trap to avoid when you start thinking about your impact
- why having an impact doesn't have to come at the expense of financial performance
- how purpose can benefit entrepreneurs, employees, and investors
